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Basic Visual Identity
The image of your project starts with a clear and cohesive visual identity. With this service, you'll get a logo designed to stand out, a color palette that reflects your style, and typography that conveys the right message—all crafted to give your brand a professional visual presence aligned with its essence.
Ideal for those looking for a design that is aesthetic, functional, and adaptable to various digital and physical platforms.
Add-ons:
- Brand Manual: A PDF document that explains how to properly use your logo, colors, and typography. It includes examples and recommendations to maintain visual consistency across all media.
- Editable Files: Delivery of files in .ai and .eps formats, ideal for those who need to customize their visual identity in the future or work with other designers.
- Practical Guide: The Basic Principles of Design: A PDF document with essential design concepts, explained in a simple way to help you apply good visual practices to your brand and enhance the aesthetics of your graphic materials.
✽ Creating a strong visual identity is essential for standing out and conveying professionalism from the very first moment. This service provides the key elements to build a consistent visual image that aligns with the values of your project.
What does this service include?
Logo
Main version and adapted variants for different backgrounds, ensuring it looks good in any application, whether on social media, web, or printed material.
Color Palette
We will define a selection of primary and secondary tones that represent the style and personality of your brand, creating consistency in all the spaces where you communicate.
Fonts
We will choose a primary font for the titles and another for the text, ensuring that your messages are read clearly, communicate with a defined style, and add brand value.
How does the process work?
We collect information
You will complete a form where we will ask you about your project, visual references, and what you would like to convey.
We meet
We will schedule a video call (30 min) to define the style and discuss ideas and solidify concepts.
We created two design proposals
We will send you two options for you to choose the one that best represents your brand.
We adjust and refine
You can request up to two rounds of changes to the chosen option.
We delivered the final files
You will receive your visual identity in .png and .jpg formats, ready to use.
Frequently Asked Questions
These are some common questions about the service.
Just fill out a form with information about your project and share some visual references to guide the design.
Projects like this usually take 2 to 3 weeks to complete, varying according to response times.
Yes, you can request adjustments to the final proposal. If you need more changes, they can be added as an additional service.
No, but you can add them as an extra if you need them in .ai or .eps format.
It is not included in the base price, but you can add it as an additional option. In this document, we will explain how to use your logo, colors, and fonts correctly.